Ten Local Businesses
One Curated Magnet
Launching 1-1-27
imagine being placed on A place where people visit everyday
a place we frequent almost 33 times a day
imagine being seen hundreds of thousands of times inside the same home
- Quiet Present Everyday
Where is this place?
The fridge.
One Curated Magnet Equals
The Refrigerator Impression Effect
- 33 Opens Per Day
- 12,045 Views Per Year
- 60,225 Views Over 5 Years
- 120,450 Views Over 10 Years
How ADS THAT STICK works
ATS combines the physical with the digital
- Physical Visibilty
- Digital Conversion
A simple system that connects families to you
The Magnet
Your business appears on a 5.5 × 8.5 full-back magnet. We partner with a local restaurant where magnets are distributed via take-out and delivery. Once home, the magnet ends up stuck on the fridge for good. Seen everyday.
The Jupiter Edition
Each magnet includes a QR code. Scanning the code opens The Jupiter Edition, revealing an assortment of cards. Each card represents a business. Each card contains a clever phrase and image designed to spark curiosity.
The Video Sales Page
When someone taps your card they arrive at your dedicated video sales page, where they can:
• consider your offer
• schedule an estimate
• claim a promotion
The Magnet creates familiarity
The QR Code creates the action
The Most Valuable Real Estate In The World!
Think about where advertising normally appears
- Billboards
- Websites
- Social Media
- Television
Most of these places share one thing in common
You try to ignore the advertising
Now think about the fridge
Inside most homes the fridge becomes the family message board
The people place that people place
- Grocery Lists
- School Reminders
- Invitations
- Phone Numbers
- Menus
The people look at the fridge every day
- Morning Coffee
- Packing Lunches
- Grabbing A Cold One
Now consider something remarkable
Where else in the world can you advertise and be seen everyday for years in the same household
A magnet placed on the fridge can remain there 10 years or longer
Seen again and again Hundreds Of Thousands of times
Not because
someone searched for it
But because
it became part of the environment
The Impression Advantage
- 33 Refrigerator Opens Per Day
- 12,000+ Views Per Year
- Over 100,000 Impressions Across The Life Of The Magnet
- The Cost Per Impression Becomes Incredibly Small
But the real advantage is familiarity
With the right message
your business stops feeling like advertising
With the right design
your business becomes a name people recognize
in marketing
one principal always holds true
Visibilty
creates familiarity
Familiarity
builds trust
Trust
is a priceless advantage
When your business becomes part of the home
It stops feeling like advertising
ATS was designed to work long term
Imagine 1,000 magnets per year
- Year 1 - 1,000 Homes
- Year 3 - 3,000 Homes
- Year 5 - 5000 Homes
- Year 10 - 10,000 Homes
- I'm Pretty Good At Math
10,000
refrigerators
10,000
homes
Your business quietly stuck inside 10,000 Jupiter homes
Seen every single day
- Morning Pancakes
- Dinner Decisions
- Everyday Family Life
Many excellent businesses struggle for one reason
The people simply don't know they exist
ATS was designed to close that awareness gap
Does your business have an awareness gap?
Take the BIG MAC test to find out!
the BIG MAC test
Imagine knocking on doors in Jupiter.
Asking the question…
“Have you heard of my business?”
Some of the people might say yes.
Most would probably say no.
Now ask….
“Do you want a Big Mac?”
You’ll get some form of a yes or no.
Why?
Because everyone knows the Big Mac.
Not because they searched for it today.
But because they’ve seen it thousands of times.
Signs.
Commercials.
Menus.
Impression after impression.
Familiarity wins.
Get familiar inside the home.
Current Categories On The Jupiter Edition
- Chinese Restaurant
- Custom Closets
- Gutter Repair & Installation
- Hair Salon
- Insurance
- Moving Company
- Photography
- Smart Phone Repair
- Tailor & Dry Clean
Additional businesses may be accepted depending on category fit and availability
WHAT YOU RECEIVE
Participation in Ads That Stick - The Jupiter Edition includes:
Magnet Placement
Your business appears on a 5.5 × 8.5 full-back magnet distributed inside Jupiter homes.
Category Visibilty
You are one of only 10 businesses that appear on each magnet. One business per category.
The Jupiter Edition Placement
Your business featured inside The Jupiter Edition accessible from the QR Code.
Custom Video Page
Customers can: watch your video, learn about your service, schedule an estimate, claim a promotion.
Long-term Visibilty
Your business on the magnet, stuck on the fridge, remaining in the home for years, creating impression after impression.
Shared Awareness Advertising
Part of the revenue is reinvested into local awareness advertising promoting The Jupiter Edition businesses.
The Investment
$1,497
- Less than the typical cost of a typical direct mail campaign.
- Placement on 1,000 ATS Jupiter Magnets.
- Custom video sales page.
- Custom offer they can't refuse.
- Custom online prequalifying estimate scheduler.
- Everyday visibility that turns into local familiarity.
- Part of the revenue is reinvested into local awareness advertising promoting The Jupiter Edition businesses.
Most advertising tries to interrupt
ATS takes a different approach
Ads That Stick Places you Where The people already look
Inside the home Seen again and again
Until you become a name people remember
Boofaky presents…
Ads That Stick The Jupiter Edition
Be notified when ATS: The Jupiter Edition launches and when categories open.