DDK WITH DAD
The 12 Month Digital Door Knocking Dollar-A-Day Local Awareness Marketing Campaign
Why reach for Everyone?
Because you don't get to choose when someone needs you
most people don't need your services now
but when they do
the winner isn't the best in the business
it's the one they remember
So how do you reach everyone?
DDK
What is DDK?
Imagine handing out business cards all day everyday to hundreds of locals in your service area.
Now imagine...
broadcasting attention getting commercials to hundreds of locals all day everyday.
DDK WITH DAD
is a complete system designed to:
Get Your
Business Known
Get people Familiar With Your Name
help you win the awareness game
What's
Included
One Custom Attention-Getting Awareness Campaign
Core awareness video(s) - Supporting videos (reels, stories, gifs) - Graphics in all formats for Social, Google, Tv - Custom taglines, captions and offers - Incorporate or design new brand colors
Facebook Business Page Optimization
Mobile-optimized profile photo - Mobile-optimized cover photo - Optimized business description with a clear call to action - Optimized Pinned content to get more like and follows for your page - Optimized Featured content to get more likes and follows for your page - Free Guide: 18 Tips To Grow Your Page Organically
One Full Year of Supporting Content
Minimum 52 posts (1 per week) - Content aligned with your ad messaging - 365 good morning posts designed for easy engagement with other locals - Keeps your page active, familiar, and credible
Online Scheduler with Pre-Qualifying Questions
Makes it easy for serious prospects to book - Filters out time-wasters - Turns awareness into real conversations - Syncs with your calendar
Campaign Strategy, Setup & Launch
Local targeting for your service area - Dollar-A-Day Digital Door Knocking structure - Campaign live in approximately 14 business days
simple honest pricing
No contracts. No confusing reatiners.
Founders offer
We’re rolling this out locally. Early partners receive founders pricing before rates increase.
What DDK WITH dad
really costs
- 3.73 per day total
- 1,000 locals reached per day
- .00373 per person
That’s less than half a penny per person to build consistent awareness the right way.
From Signup to lauch
WHAT TO EXPECT
DAY 1
Introductions, gather information, throw around ideas.
DAY 3
Campaign ideas + first draft video concepts.
DAY 4
FB First Draft: cover & profile photos, business description.
DAY 5
Second drafts + honest feedback. Let simmer for 48 hours.
DAY 8
Fresh eyes – Tighten messaging/design.
DAY 9
FB Business Page optimized and ready to run ads.
DAY 10
3rd draft feedback.
DAY 11
Finalize campaign for lauch.
DAY 12
Final micro-edits. Simmer 48 hours.
DAY 15
Campaign launch begins. Deliver remaining content.
Frequently Asked Questions
What is Digital Door Knocking?
Digital Door Knocking is using the most valuable real estate on earth:
The screen everyone’s staring at all day.
It’s the process of broadcasting attention-getting commercials to thousands of local residents—consistently.
Not once.
Not “when you have time.”
Every day.
Digital Door Knocking has one job and one job only:
Create awareness and interest for your business.
Get their attention
Spark their interest
Warm them up
Because before someone buys…
they have to know you exist.
Digital Door Knocking is the affordable solution to the first step of the sales funnel:
Awareness.
What type of business should DDK?
Any business that wants to build a long-term, profitable marketing campaign—
the kind that keeps working even when you’re busy, the season changes, or your competitors get loud.
DDK is especially good for businesses that:
Serve a local area (one town, a few zip codes, a defined radius)
Rely on being remembered at the right moment (the “Oh yeah—call them” effect)
Need consistent leads, not random spikes
Sell a service or repeatable offer (not just one-time hype)
Examples:
Home services (HVAC, plumbing, roofing, pressure washing, pest control, pools)
Health + wellness (dentists, chiropractors, PT, med spas, acupuncture, gyms)
Professional services (law, accounting, insurance, real estate, contractors)
Local retail + food (restaurants, boutiques, bakeries, specialty shops)
Any local brand trying to own awareness in their area
If you’re not sure you should DDK, take The Big Mac Test
If people don’t instantly recognize your name the way they recognize Big Mac / Geico / Pepsi / Kellogg’s… you don’t have a sales problem—you have an awareness gap.
Why do name brands still pump money into advertising?
Because:
Awareness fades
Competitors exist
Familiarity is profitable
DDK is how local businesses replicate that same “always seen, always remembered” effect—at the local level, on an affordable budget.
How long should I DDK?
As long as you’re in business.
McDonald’s doesn’t quit.
Geico doesn’t quit.
Pepsi doesn’t quit.
Not because they “need” to.
Because it works.
Do what the big brands do—at the local level.
Awareness isn’t a one-time project.
It’s something you build…
then maintain.
That’s the whole point of Digital Door Knocking:
Get started today Digital Door Knocking with DAD:
The Dollar-A-Day Digital Door Knocking 12 Month Local Awareness Campaign.
What do I do after the first year?
You don’t stop.
You turn it into background rhythm.
After year one, the goal shifts from “introduce me” to “keep me familiar.”
Like a pleasant jingle you hear in an elevator—subtle, consistent and unforgettable.
These ads are designed to run forever because they’re not a one-time promo.
They’re branding.
So instead of showing them all day, every day, you can:
lower the frequency
set a schedule (certain days, certain times)
run it weekly, monthly
Once you’ve earned local familiarity and most people in your service area have seen you enough, a lighter schedule becomes the perfect background reminder.
Here’s the payoff:
When you run additional ads for estimates, specials, discounts, seasonal offers, they hit harder because you’re no longer a stranger.
You’re the name they already recognize.
What's so important about Awareness the first step of the sales funnel?
Awareness makes everything else easier.
Marketing is a numbers game.
And numbers only work when you actually have… numbers.
When you have a big enough audience, your promos stop being hit-or-miss and start becoming predictable.
That’s when marketing turns into simple math:
- Run a seasonal special → you know it’ll perform
- Launch a promotion → you can forecast results
- Post an offer → people actually see it
- Run ads → the percentages start working in your favor
But here’s the catch…
You can’t run “conversion” campaigns to people who don’t know you exist.
So how do you get the numbers on your side?
You start at step one of the sales funnel:
Get people aware and interested in your business.
That’s why brands like Geico create characters like the Gecko and the Cavemen—not to “sell insurance” in one ad… but to become unforgettable, then everywhere.
That’s the real game:
- Create clever, attention-getting advertising
- Repeat it consistently
- Build an audience so big the math works
Awareness is the foundation.
When you have it, everything else stacks:
Your offers work better. Your promos work better. Your referrals increase. Your brand becomes the obvious choice.
Most business owners skip this step because everyone wants the “diet pill” version of marketing— straight to conversions.
But it doesn’t work like that.
Follow the recipe:
Awareness → Decision → Action
If you’re unsure where to begin, begin where every winning campaign begins:
Crush the awareness game.
What’s the value of awareness marketing (the first step of the sales funnel)?
Awareness marketing is what makes your offers work later.
- throwing a “great deal” into the void…
- and having a crowd already watching when you drop it.
A fisherman doesn’t just toss in a hook and hope.
2. A Farmer Farming His Farm
Marketing is a lot like farming.
The farmer’s got farming down to a science.
